Many business owners are camera shy and ask if they have to appear in their own corporate videos. The truth is that your videos give a more legitimate look and feel if the actual owner of the company stars in them. You can simply read your lines from cue cards, and take basic directions from the video director while you read. If you absolutely do not want to be on camera, then find someone in your company to help do the videos. You should avoid spending money on hiring actors if you can.