Google is a company well-known for its continuous development of all of its products. While Google has been on the forefront of getting rid of keyword stuffing and purchasing backlinks, it has also been leading the way in the development of analytical software. Google, of all companies, understands what businesses need when it comes to web traffic information, and it delivers that data in its software called Analytics. Google Analytics Is The Standard For Online Traffic Monitoring Software Analytics has grown into the most comprehensive web traffic monitoring software available, and that is what makes it the default standard for marketing companies in the industry. Analytics measures important data such as the geographic origins of traffic, the browsers traffic is using and the way in which traffic finds a website. This comprehensive information is how marketers develop more effective advertising campaigns, and how companies bring in more revenue-generating traffic. How Analytics Helps Businesses Succeed When it comes to the market data research every business needs to do, Analytics does the majority of the work for you. Businesses can look at their information from Analytics and determine where their customers are located, the browsing habits of their customers and the platform their customers use most often to access their websites. Online retailers can use Analytics to determine which types of advertising their customers respond to, and which products are gathering the most interest from online traffic. Analytics will help any business to understand their web traffic in detail, and develop marketing programs that can specifically target the different segments of their audience. Analytics And Adwords Together Make A Potent Marketing Combination Analytics can work together with Google Adwords to help businesses better understand their advertising results. With Analytics, you can compare results from different Adwords campaigns to find keywords that really do work, and determine what you need to do to make your keywords more effective. Improve Your Conversion Rates With Analytics Analytics offers numbers such as the time spent on each page, and the number of pages each user accesses during each visit. Marketing experts refer to the time on each page as the bounce rate, because it shows how many people bounce right from your website right to another website. With the data given by Analytics, you can see which of your web pages are the most popular, and which ones are pushing traffic away. As you make changes to your pages, you can monitor the success of those pages through Analytics, and improve your overall conversion rate by appealing to a wider audience. When you utilize the website monitoring tools offered by Google, you can get a very accurate picture of your traffic. With the information given by Google Analytics, you are able to tell who your traffic is, where they come from and what they find interesting about your website. This is the kind of data you need to make improvements to your website, and bring in more revenue-generating traffic to add profit to your bottom line.