There are three website elements you should avoid on your site as they will drive traffic away. Never have videos or music automatically start when someone clicks on your site. Always give people the option to check out multimedia elements on their time. Avoid using animated graphics anywhere on your site, unless they enhance your content. Finally, be careful with your color selections. Never put bright font color on a bright background. Your traffic will only stay on your site long enough to leave it when you use bright colors.